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How CSR can change the game for Non-profit Organizations?

Let’s first understand the definition of CSR and how it is relevant to the wellness of society. Corporate social responsibility or CSR holds businesses, corporations, companies, and organizations accountable for their actions and effects on their community and the society they serve. In layman’s terms, CSR is the way to take a more detailed approach to do good and demonstrating their values. The core idea is that companies would want to contribute to essential objects, increase the digital visibility of these good works, and then create associations between their brand and the charitable projects they get involved in. Corporate social responsibility enables businesses to self-regulate and have social accountability and can also highly benefit an organization’s social image, monetary earnings, or reputation. CSR is important for both companies and consumers, as it can create a relationship where both will get benefited. Not only can proper corporate social responsibility increase a brand’s recognition and reputation (which leads to improved sales and better customer loyalty), but it can also help with organizational growth, companywide performance, and even cost savings.

CSR benefits:
Corporate support opens more doors for non-profits everywhere, making major philanthropic projects more feasible for the largely cash-strapped non-profit world.
Consumers have an increased ability to choose to support brands that they see contributing to the world in positive ways, further incentivizing companies to engage in CSR initiatives.
Businesses of all sizes are incentivized to take a more active role in shaping their communities for the better.
These relationships between missions and brands tap into the rise of the social donor, allowing both parties to reach the audiences of the other.
CSR initiatives help to build more relationships between non-profits and businesses of all sizes, creating wide-reaching philanthropic networks and support systems.

CSR’s Relation to Non-profit Organizations
Due to Non-profit organizations, CSR is not only a responsibility of corporations and companies but can be utilized as a business benefit. For all non-profit organizations, corporate social responsibility can have specific benefits that look different from those of for-profit organizations. For example, in addition to better identification and perception of an organization from the public, in non-profit organizations, CSR can also lead to an increase in the number of volunteers an organization may receive or more political power to influence issues and agendas that benefit the goals of the organization. The advantages of CSR are clear to corporations; non-profits of all sizes now have more independence than ever to appoint corporate partners more deliberately and actively. The proper payoff for non-profits is ready to devote time and energy to developing concrete CSR strategies has grown.
The actual term ‘CSR’ is not frequently used by all non-profit organizations, and the ethical rules of misusing or not using CSR can be significant. Ethical issues prevalent among non-profits, such as financial integrity, monetary matters, conflicts of interest, accountability, and management, can be looked upon better when corporate social responsibility is involved. Some say that corporate social responsibility in the non-profit sector is there to take the blame and try to maintain transparency than building partnerships. Reinforcing high moral and ethical standards in all aspects of an organization can help to keep things in check and may be considered a form of CSR.

Usage of CSR for Non-profit Organizations
To advance a brand’s corporate social responsibility, it is essential to create a strategic plan for setting aims or goals, creating a plan of action, predicting outcomes, and adjusting parts of the project that need to be changed. The following list breaks down these steps and shows how non-profit organizations can increase their corporate social responsibility and related social initiatives.

Setting appropriate goals: When aiming to improve corporate social responsibility, the first step should be creating SMART goals to help you achieve what you want. SMART is an acronym for Smart, Measurable, Attainable, Relevant, and Time-based goals. Make plans with all these qualities to give your organization a higher chance of achieving them. Examples of SMART goals related to corporate social responsibility might be to form a targeted number of CSR-related partnerships, raise a specific amount of funding or donations through CSR initiatives, or complete a particular number of CSR-related initiatives within a set period.
Analysis and Research: Once goals are set and objectives are created, the next step is research. Not only will it be essential to find potential corporate social responsibility partners and donors, but building a campaign plan and proposal will also be of importance. Creating a campaign plan will involve reaching out to potential partners, securing partnerships, and writing a program to specify the campaign’s details. Campaign plan details should be thorough and include all the necessary steps to implement the campaign. This includes deadlines, timelines, resources, strategies, etc.

Usage of Strength: When it comes time to finalize your campaign plan, use any existing organizational or company-wide strengths to help the campaign succeed. For example, it may be helpful to utilize cross-promotional strategies or rely on engagement methods that have worked in the past. If your non-profit happens to have a loyal following on a social media platform, use that platform to promote the campaign and consider sharing your social media metrics and data with potential partners. No matter what area your nonprofit excels in, find ways to connect them to your corporate social responsibility and related initiatives.

By  Kuntala Sarkar

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